We talked about the evolution of the travel aggregators aka. OTA that is a way of hotels t become ever so more visible online.
Travellers find the websites useful as they can compare rates, reviews and availability of many different accommodation options at one glance, and book them quickly and easily in just a few clicks.
The hotel can be usually listed free of charge, and add nice pictures, description, room rates etc. You can choose how many rooms you want to sell online.
Many newly opened hotels like to use this as a way to kick start the business. It is not uncommon that OTA represent 60-80 % of the bookings.
The down side are the commissions which are becoming a major expense for the hotel, restaurant.
Sam-Erik is sharing some practical tips on how to be more creative and entrepreneurial minded.
Jayanth Kolla is sharing some data from India about Oyo Rooms and other restaurant and buss ticket aggregators.
For the episodes of Jayanth Kolla report from Bulgaria Sustainable Turism Conference, Follow this link
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