Mind Hacking for Hoteliers: The Psychology of Exceptional Guest Service. TSHS-137

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Mind Hacking for Hoteliers: The Psychology of Exceptional Guest Service

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In this episode of The Social Hotelier Show, Sam-Erik Ruttmann sits down with Blair Dunkley, cognitive alignment expert and author of Ultimate Mind Hacking and The Phobia Freedom Formula. Together, they explore how hoteliers can rewire their thinking, manage stress, and connect more authentically with guests and teams — even in the most demanding moments.

From decoding digital body language to dealing with angry guests and supporting mental health in hospitality, Blair shares practical “mind models” that help professionals stay calm, aligned, and effective. Whether you’re a general manager or front-desk associate, this episode will reshape how you think, lead, and serve.

👉 Listen, learn, and lead with empathy.
👍 Like, comment, and subscribe to The Social Hotelier Show for more conversations that elevate hospitality leadership.
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The Hotel Industry Is Getting It Wrong, Geoffrey Toffetti Reveals What Really Drives Profit TSHS-136

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The Hotel Industry Is Getting It Wrong, Geoffrey Toffetti Reveals What Really Drives Profit

What if the secret to hotel success wasn’t found in flashy marketing or expensive renovations,  but in the people at your front desk?

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In this powerful conversation, Sam-Erik Ruttmann speaks with Geoffrey Toffetti, CEO of Frontline Performance Group (FPG), whose journey from valet to visionary redefines what leadership and resilience look like in hospitality.

Geoffrey shares raw insights on:
✅ Leading through crisis, and turning a 90% revenue loss into a cultural victory.
✅ Empowering frontline staff to double hotel revenue.
✅ Balancing hospitality, humanity, and technology without losing the soul of service.
✅ Building the next generation of humble, authentic leaders.

🎯 Whether you lead a boutique hotel or a global brand, this episode will challenge how you see your team, your technology, and your purpose.

👉 Liste now and discover how to turn your people into your greatest profit engine.

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AI Won’t Save Your Hotel — But This Mindset Shift Will.TSHS-135

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In this episode of The Social Hotelier Podcast, Sam-Erik Ruttmann sits down with Pablo Torres, founder of Torres Hospitality Consulting and a driving force behind the Global Revenue Forum Madrid, to explore the next frontier of hotel profitability.

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Discover how hotels can unlock total revenue by looking beyond room sales — tapping into F&B innovation, upselling culture, AI-powered decision making, and zero-waste sustainability. Pablo shares practical strategies from working with hundreds of hotels in 30+ countries, revealing how leadership mindset, guest-centric culture, and technology can transform your bottom line.

Key takeaways:
✅ Why most hotels still overlook 50% of their revenue potential
✅ How to turn “order takers” into “profit makers” in F&B
✅ How AI can amplify — not replace — human intuition in revenue management
✅ Why sustainability is no longer just ethical but financially smart
✅ The rise of dynamic pricing across every hotel department

If you’re a GM, hotel owner, or revenue leader, this episode will help you move from firefighting to strategic innovation — and future-proof your hospitality business.

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Building with Purpose: Portia Hart’s Vision for Sustainable Hospitality in the Caribbean. TSHS-134

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Building with Purpose: Portia Hart’s Vision for Sustainable Hospitality in the Caribbean What happens when hospitality becomes a force for good?

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🌿 #HospitalityInnovation #ConsciousLeadership In this inspiring episode of The Social Hotelier Show, host Sam-Erik Ruttmann sits down with visionary hotelier Portia Hart, founder of Blue Apple Beach, The Green Apple Foundation, and Nuestra Cartagena. Together, they explore how conscious leadership, community empowerment, and cultural authenticity can redefine the future of luxury hospitality. Discover how Portia is transforming Colombia’s Caribbean coast through sustainable design, social impact, and a bold reimagining of what it means to “build with purpose.

” 👉 Learn how purpose and profit can coexist.

👉 Hear real stories from behind the scenes of ethical hotel development.

👉 Subscribe for more conversations on conscious leadership and hospitality innovation.

The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend. TSHS-133

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The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend

Can independent hotels truly compete with global brands in today’s AI-driven world?

In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann speaks with Sarahstahlmarketing strategist Sarah Stahl (@MarketMoversLLC), the creative mind behind a boutique resort that achieved an extraordinary 93% direct booking rate — without OTAs or massive ad budgets.

Sarah shares the strategies that turned chaos into clarity, transforming a six-unit start-up into a 21-unit success story.

💡 You’ll learn:

• How AI is reshaping hotel discovery and visibility

• Why storytelling beats ad spend • How to build PR credibility that AI (and guests) trust

• The power of inclusivity in hospitality marketing

• How to blend data, emotion, and storytelling for real results

🎙 Hosted by Sam-Erik Ruttmann — global hotelier, conscious leader, and creator of The Social Hotelier Show.

 

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He Beat Cancer And Built A Healing Retreat! TSHS-132

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He Beat Cancer And Built A Healing Retreat!
How Barry Shimelfarb turned a life-changing diagnosis into a playbook for human-centered hospitality.

In this episode, Barry Shimelfarb shares his transformative journey from a high-pressure career in Silicon Valley to creating healing retreats in Carmel by the Sea after facing advanced cancer. He discusses the power of resilience, the importance of community, and how personal experiences shape hospitality. Barry emphasizes the significance of creating moments of perfection for guests and the role of technology in enhancing human connection. He also reflects on the legacy he wishes to leave and the emerging trends in the hospitality industry.

If you’ve ever wondered what happens when the mics are still warm but the pressure is off, welcome to Off The Mic. 🎙️

It’s the companion show where I sit down with my guests after the main conversation, in a relaxed atmosphere, to explore the lighter side of life. From personal stories to quirky rituals, and those fun, unexpected questions—you’ll meet the person behind the professional.

Join me for the OFF THE MIC CONVERSATION WITH BARRY SHIMELFARB AND MANY MORE.

LINK TO OFF THE  MIC: https://premiumpodcast.show/afterthemicunscriptedchat

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LINKS TO BARRY’S PARTNERS IN CARMEL

https://www.saltysoulsanctuary.com/

 

https://www.moja.yoga/

 

https://www.refuge.com/

 

https://www.earthboundfarm.com/farm-stand/

 

https://www.maddogsandenglishmen.com/

 

https://www.montereytouringvehicles.com/

 

https://www.caracciolicellars.com/home/

 

https://www.scheidvineyards.com/Wines

 

https://auberginecarmel.com/

 

https://www.casanovacarmel.com/

 

https://www.parks.ca.gov/?page_id=571

 

 

LINKS TO BARRY’S WEBSITE AND SOCIAL MEDIA

 

Website

https://www.carmelretreats.com/

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Regenerative Hotels: The Future of Hospitality. TSHS-131

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Regenerative Hotels: The Future of Hospitality

Forget “sustainable” — the next wave of hospitality is regenerative. Architect Francesco Allaix joins Sam-Erik Ruttmann to discuss how regenerative hotels restore landscapes, empower local communities, and create more meaningful guest experiences.

From rewilding valleys in Cyprus to Nordic timber architecture, you’ll hear how hotels can become engines of healing and resilience — for both people and planet.

🌿 What makes regenerative design different from sustainability?
🌿 How hotels can embrace community and culture
🌿 Why regenerative resorts attract tomorrow’s travelers

Subscribe for more insights from global hospitality leaders shaping the future.

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If you’ve ever wondered what happens when the mics are still warm but the pressure is off—welcome to Off The Mic. 🎙️

It’s the companion show where I sit down with my guests after the main conversation, in a relaxed atmosphere, to explore the lighter side of life. From personal stories to quirky rituals, and those fun, unexpected questions—you’ll meet the person behind the professional.

https://premiumpodcast.show/afterthemicunscriptedchat

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What I Learned Working With Giorgio Armani on His Iconic Hotels. TSHS -130

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Step inside the world of Armani Hotels Dubai & Milan, where Giorgio Armani’s vision of fashion and lifestyle hospitality came to life. In this exclusive interview, Marc Dardenne, the hotelier who worked directly with Armani, reveals behind-the-scenes stories about creating the world’s first Armani-branded hotels.

From designing luxury guest experiences without a front desk to Armani’s obsession with detail (yes, even the soap color!), this episode uncovers what it takes to bring a fashion icon’s DNA into the world of hotels.

💬 You’ll learn:

  • How Giorgio Armani redefined luxury hotel design
  • The challenges of blending fashion with hospitality operations
  • Stories from the opening of Armani Hotel Dubai in Burj Khalifa
  • Why Armani’s philosophy of simplicity, elegance, and humility still inspires hoteliers today

✨ Whether you’re passionate about luxury travel, hotel design, or fashion-led hospitality, this episode offers rare insights from the man who built it with Armani himself.

 

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OFF THE MIC

🌟Unscripted: If you enjoyed this conversation, wait until you hear what happens Off The Mic – After the interview ends, the mic stays on. Hear candid, unfiltered conversations with Marc Dardenne, sharing anecdotes and revealing personal stories about Giorgio Armani, only available in the OFF THE MIC SHOW.

Hit that bell icon, because the best insights often happen Off The Mic.”

Subscribe for exclusive access to OFF THE MIC, which is the audience-supported companion show

https://premiumpodcast.show/afterthemicunscriptedchat

 

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Secrets to Thriving in Dubai’s Fast-Changing Hotel Market. TSHS-129

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🚀 Dubai’s hospitality market is one of the fastest-growing and most competitive in the world. In this episode of The Social Hotelier Show, I sit down with Paul Williams, Founder & CEO of Spearhead Creativity, to uncover the secrets behind building powerful brands in the GCC.

With over 20 years of experience shaping iconic names like Accor, Cartier, Millennium Hotels & Dubai Tourism, Paul shares:
✅ How global brands can adapt to Dubai’s unique culture
✅ The role of AI and storytelling in future branding
✅ Why the mid-market segment is the biggest opportunity todayFpaul williams
✅ Lessons on personal branding and legacy in the Middle East

Off the Mic

If you’d like to go even deeper, beyond the projects and into the personalities, don’t miss Off the Mic, our companion show where guests reveal lighter moments and the person behind the professional. The link is in the description. Join us there. https://premiumpodcast.show/afterthemicunscriptedchat

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Why Storytelling is essential in both filmmaking and hospitality. TSHS- 128

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Why Storytelling is essential in both filmmaking and hospitality.

In this episode, I have a conversation with award-winning filmmaker Jaze Bordeaux about the art of storytelling in hospitality. Bordeaux shares his journey from finance to filmmaking, emphasizing the importance of crafting compelling narratives that resonate emotionally with audiences.

He discusses how hoteliers can create authentic guest experiences by anchoring their brand stories in emotional truths and relatable experiences.

The conversation explores the balance between authenticity and commercial polish, the significance of casting the right people in hospitality, and the importance of audience response over industry recognition. Bordeaux concludes with advice for hoteliers to commit to their unique stories, ensuring they connect with their guests on a deeper level.

This how Jaze feels about hotels:

 

…And I feel like with hotels, it’s incredible because it’s a space where there’s so many people coming through, there’s so many stories that are being told. Every hotel, even if it’s a franchise hotel, has something slightly distinct about it.

 

…And I feel as though if you can literally make that a character, like part of the crew, the, you know, the cast of employees that are there, it’s really easy, for example, for people to remember and talk about it. Here we are on this podcast.

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