Monthly Archives: February 2021

What are the key factors in executing the digital marketing for tourism and hospitality. TSHS-0035

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Welcome to the 3rd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juho Pesonen, Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about

• Where does digital marketing in tourism and hospitality start from? What are the first steps?

• How to know whether or not you are doing good job in marketing?

• How to put a funnel or path together to connect?

• What is this growth engine?

• How to know whether or not you are doing good job in marketing?

• All metrics should form a pyramid, starting from mission, to strategy, to tactics

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Sharing the secrets of defining strategies to reach business goals with digital marketing. TSHS-0034

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Welcome to the 2nd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juha Pesonen,  Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about  Defining a strategy to reach business goals.

We will talk about
Where does strategy work start in tourism business? -> Strategy defines how we get from where we are now to where we want to be in 5, 10 years.
How to build a successful strategy?
Digital transformation is one of the buzz words in the tourism industry at the moment. What role does technology play in strategy work?
How to manage strategy execution? -> Using SMART  metrix.

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Why bother with Digital Marketing for Tourism and Hospitality. Ep.1. TSHS-033

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Why bother with Digital Marketing for Tourism and Hospitality.
Discussing in this three part series with Juho Pesonen, Tourism Marketing and Management Master’s Degree Programme Director; Adjunct Professor, Head of eTourism Research, University of Eastern Finland.

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The future of micro hospitality, how will Space of Mind get you there? TSHS – 0032

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When it comes to size, today, modern hospitality faces two extreme trends: either over-extending with large facilities featuring pools, restaurants and luxurious amenities, or paring down to the simplest form with practical, mobile concepts. Focus on the latter which are shaping the future of hospitality.Discussion with Willem van Bolderen, Architect, Partner of Studio Architects.

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