Tag Archives: SMART Metrix

What are the key factors in executing the digital marketing for tourism and hospitality. TSHS-0035

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Welcome to the 3rd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juho Pesonen, Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about

• Where does digital marketing in tourism and hospitality start from? What are the first steps?

• How to know whether or not you are doing good job in marketing?

• How to put a funnel or path together to connect?

• What is this growth engine?

• How to know whether or not you are doing good job in marketing?

• All metrics should form a pyramid, starting from mission, to strategy, to tactics

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Sharing the secrets of defining strategies to reach business goals with digital marketing. TSHS-0034

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Welcome to the 2nd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juha Pesonen,  Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about  Defining a strategy to reach business goals.

We will talk about
Where does strategy work start in tourism business? -> Strategy defines how we get from where we are now to where we want to be in 5, 10 years.
How to build a successful strategy?
Digital transformation is one of the buzz words in the tourism industry at the moment. What role does technology play in strategy work?
How to manage strategy execution? -> Using SMART  metrix.

Podcast: Play in new window | Download

Subscribe: Spotify | Email | TuneIn | RSS | More