What are the key factors in executing the digital marketing for tourism and hospitality. TSHS-0035

Welcome to the 3rd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juho Pesonen, Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about

• Where does digital marketing in tourism and hospitality start from? What are the first steps?

• How to know whether or not you are doing good job in marketing?

• How to put a funnel or path together to connect?

• What is this growth engine?

• How to know whether or not you are doing good job in marketing?

• All metrics should form a pyramid, starting from mission, to strategy, to tactics