Ever Googled your name and what did you find? TSHS_005

Whether you know it or not, you have a personal brand.  Admit it you have at least once Googled your name, I confess, I  check my google presence regularly. Reason is to see how my different online blog posts, podcasts, videos are found in the all mighty Google. I also check out my prospective business contacts to see how they present themselves and their personal brand on Linkedin and Google. The results are always interesting and tells something about the person.

This podcast episode ¨Why your personal brand is important ¨, shares important tips for students, job seekers, entrepreneurs and people past their corporate career keen to make an impact.  

Someone once said: ̈If you lose your brand and integrity you lose everything. ¨

Chances are someone is going to Google you to learn more about who you are. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.

Diane Mulcahy, the author of The Gig Economy, says,

 ¨We’re seeing only one trend here, which is that the gig economy is big and getting bigger. Companies will do just about anything to avoid hiring full-time employees. Add to that the fact that there is no job security anymore, and workers are increasingly aware that they need to work differently if they want to create any sort of stability for themselves.”

As a result, workers need to be able to clearly communicate who they are and what they do to stand out to prospective clients and employers. If you aren’t effectively managing your online reputation, then you run the risk of losing out on business.

  • Gary Vaynerchuk, aka Gary Vee, known for his work in digital marketing and social media,  chairman of New York-based communications company once said  ̈Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.¨

Whether you’re looking for a better job or more sales for your company, personal branding is more important than ever. You don’t need to be Richard Branson to have a great personal brand. It’s just a matter of continually crafting and curating your digital presence and most importantly, keep it real! Your honesty, transparency and authenticity are what will differentiate you in the long-run. You never get a second chance to make a first impression—make it one that will set you apart, build trust and reflect who you are.


Andrew Agius Muscat – What are Initiatives to develop sustainable tourism actions and renewable strategies for the Mediterranean region. TSHS_004

Mediterranean represents one third of all tourism arrivals. Mediterranean region is also hitting the news headlines, regularly sadly focusing on terrorist attacks, economic crisis, political crisis and immigrant drowning.

My guest Andrew Agius Muscat, General Secretary and Co – Founder of Mediterranean Tourism Foundation explains about his mission in life to organise events that will bring people together who are not directly related to tourism, but anyone interested in Mediterranean Tourism. This mission has been recognised and is supported by people from all walks in life, and dignitaries such as

  • Pope Francis, who sent a letter of support for the efforts made by the foundation.
  • HRH Princess Dana Firas. She  is a global advocate for heritage protection and preservation as a foundation for development, responsible tourism, identity and political participation, and peace building. She serves as the President of the Board of Directors of Petra National Trust.
  • His Majesty King Osei Tutu Il, King of  Ashanti (Ashanti region), Ghana. He came with his delegation to the annual conference and was so impressed so he plan to form the West African Tourism Foundation.

The upcoming Mediterranean Stars Festival music event mentioned in the show will  bringing 15 pop music stars to Malta. Here is the LINK to the event.

How can a technology play role in sustainable tourism? TSHS_003

In the early fifties Tenzing Norgay and Edmund Hillary where the first confirmed summiting of Mount Everest. 66 years later the peak has become so popular that there are lines of climbers waiting to reach the same peak. Climbers are taking risks while waiting, and this has not been without casualties even this year, during the wait to reach the famous peak.

In 2018 a TV series ¨Memories of Al Hambra ¨ was produced for the Korean TV, and it became a hit worldwide. With the popularity of the TV series Granada and Al Hambra has become a very popular destination for Asians to visit, a destination originally popular for historical tourism. Al Hambra Palace and Fortress in Granada, Andalusia was a place where artists and intellectuals had taken refuge as the Reconquista by Spanish Christians won victories over Al Andalus. The Alhambra integrates natural site qualities with constructed structures and gardens, and is a testament to Moorish culture in Spain and the skills of Muslim, Jewish, and Christian artisans, craftsmen, and builders of their era. Why am I highlighting this?

Tourism arrivals to Europe has grown from 391M in 2000 to 619M in 2018. There are several factors that are contributing to this growth of arrivals. People have more time and money to spend on travel, enjoying to tick off their travel bucket list. Of course the impressive growth of Chinese travel has had a positive impact on the overall growth. We can even feel it here in the Northern Europe, as first stop to Europe from Asia.

It is easier to book flights, hotels and tours via internet and especially mobile generated bookings are taking over. It is easy to find places with Google Map and get a wealth of information about the place we like to visit.

There is a downside of travel visiting world heritage sites and popular destinations are feeling the impact congestion externalities, an expression popularised by economists. You arrive with high exceptions and enthusiasm what was used to be known as a ¨hidden gem ¨. However when you arrive it is overcrowded, and not how you thought it would be.

There are several pieces in this puzzle missing, which begs the question. When is the best time to visit so I do not arrive to an overcrowded place? The question is also how can Emerging Technology support responsible tourism? What role can emerging technologies play in shaping the tourism and travel patterns?

In my chat with Jayanth Kolla my go to expert in emerging technologies, we talk about three key strategies that partly could be the answer to this burning question.

Why AI and digital transformation will impact the future of hotels. TSHS_002

Why AI and digital transformation will impact the future of hotels

What are the implications of digital transformation, technology, and artificial intelligence for hotels? The impact of big data and business analytics with technologies such as artificial intelligence have profound implications for hotel companies, individuals, and society. . On this episode, Sam-Erik Ruttmann and Lasse Rouhiainen explore these complicated and important issues.

Lasse Rouhiainen is a best-selling author and international expert on artificial intelligence, disruptive technologies and digital marketing.

Finnish in origin but based in Spain, Lasse focuses his work on investigating how companies and society in general can better adapt to, and benefit from, artificial intelligence.

Lasse has given keynote presentations, seminars and workshops in more than 16 countries around the world and holds frequent conferences at several universities internationally. He has also provided training to thousands of students and businesses through online e-learning courses.

Lasse has written several books that have been published on Amazon in both English and Spanish. His latest work on artificial intelligence, called Artificial Intelligence: 101 Things You Must Know Today About Our Future, which is currently being translated into several other languages, was selected by Book Authority as one of the best AI books of all time