Sharing the secrets of defining strategies to reach business goals with digital marketing. TSHS-0034

Welcome to the 2nd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juha Pesonen,  Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about  Defining a strategy to reach business goals.

We will talk about
Where does strategy work start in tourism business? -> Strategy defines how we get from where we are now to where we want to be in 5, 10 years.
How to build a successful strategy?
Digital transformation is one of the buzz words in the tourism industry at the moment. What role does technology play in strategy work?
How to manage strategy execution? -> Using SMART  metrix.

Why AI and digital transformation will impact the future of hotels. TSHS_002

Why AI and digital transformation will impact the future of hotels

What are the implications of digital transformation, technology, and artificial intelligence for hotels? The impact of big data and business analytics with technologies such as artificial intelligence have profound implications for hotel companies, individuals, and society. . On this episode, Sam-Erik Ruttmann and Lasse Rouhiainen explore these complicated and important issues.

Lasse Rouhiainen is a best-selling author and international expert on artificial intelligence, disruptive technologies and digital marketing.

Finnish in origin but based in Spain, Lasse focuses his work on investigating how companies and society in general can better adapt to, and benefit from, artificial intelligence.

Lasse has given keynote presentations, seminars and workshops in more than 16 countries around the world and holds frequent conferences at several universities internationally. He has also provided training to thousands of students and businesses through online e-learning courses.

Lasse has written several books that have been published on Amazon in both English and Spanish. His latest work on artificial intelligence, called Artificial Intelligence: 101 Things You Must Know Today About Our Future, which is currently being translated into several other languages, was selected by Book Authority as one of the best AI books of all time