Hoteliers Wake Up: Wellness Trends are pure noise

In this thought-provoking episode of The Social Hotelier Podcast, Sam-Erik Ruttmann sits down with Dr. Laszlo Puczko, a global authority on wellness and health tourism. Together, they explore why blindly following industry trends can be dangerous for hospitality businesses and travelers alike. Laszlo reveals how “media noise” often masquerades as meaningful innovation, creating unrealistic expectations and costly missteps.

Wellness trends often lack substantial data and can be misleading.

From the complexity of cultural differences to the pitfalls of chasing unicorn concepts, this conversation challenges hoteliers to think beyond buzzwords and embrace authenticity. Tune in for practical insights on building strategies that prioritize purpose over hype.

Transformation in hospitality should not pressure guests but rather confirm their existing lifestyles.

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