The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend
Can independent hotels truly compete with global brands in today’s AI-driven world?
In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann speaks with 
marketing strategist Sarah Stahl (@MarketMoversLLC), the creative mind behind a boutique resort that achieved an extraordinary 93% direct booking rate — without OTAs or massive ad budgets.
Sarah shares the strategies that turned chaos into clarity, transforming a six-unit start-up into a 21-unit success story.
💡 You’ll learn:
• How AI is reshaping hotel discovery and visibility
• Why storytelling beats ad spend • How to build PR credibility that AI (and guests) trust
• The power of inclusivity in hospitality marketing
• How to blend data, emotion, and storytelling for real results
🎙 Hosted by Sam-Erik Ruttmann — global hotelier, conscious leader, and creator of The Social Hotelier Show.
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