Welcome to the 3rd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juho Pesonen, Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about
• Where does digital marketing in tourism and hospitality start from? What are the first steps?
• How to know whether or not you are doing good job in marketing?
• How to put a funnel or path together to connect?
• What is this growth engine?
• How to know whether or not you are doing good job in marketing?
• All metrics should form a pyramid, starting from mission, to strategy, to tactics
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