Welcome to the 2nd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juha Pesonen, Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about Defining a strategy to reach business goals.
We will talk about
Where does strategy work start in tourism business? -> Strategy defines how we get from where we are now to where we want to be in 5, 10 years.
How to build a successful strategy?
Digital transformation is one of the buzz words in the tourism industry at the moment. What role does technology play in strategy work?
How to manage strategy execution? -> Using SMART metrix.
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