In this episode of The Social Hotelier Podcast, Sam-Erik Ruttmann sits down with Pablo Torres, founder of Torres Hospitality Consulting and a driving force behind the Global Revenue Forum Madrid, to explore the next frontier of hotel profitability.
Discover how hotels can unlock total revenue by looking beyond room sales — tapping into F&B innovation, upselling culture, AI-powered decision making, and zero-waste sustainability. Pablo shares practical strategies from working with hundreds of hotels in 30+ countries, revealing how leadership mindset, guest-centric culture, and technology can transform your bottom line.
Key takeaways:
✅ Why most hotels still overlook 50% of their revenue potential
✅ How to turn “order takers” into “profit makers” in F&B
✅ How AI can amplify — not replace — human intuition in revenue management
✅ Why sustainability is no longer just ethical but financially smart
✅ The rise of dynamic pricing across every hotel department
If you’re a GM, hotel owner, or revenue leader, this episode will help you move from firefighting to strategic innovation — and future-proof your hospitality business.
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marketing strategist Sarah Stahl (@MarketMoversLLC), the creative mind behind a boutique resort that achieved an extraordinary 93% direct booking rate — without OTAs or massive ad budgets.