AI Won’t Save Hospitality—This Will. TSHS-138

In this conversation, Vladislav Valicek discusses the future of hospitality, emphasizing the importance of storytelling over technology. He explores how cultural immersion and the hero’s journey shape guest experiences, the need for nurturing organizational culture, and the role of AI in enhancing hospitality. Valicek advocates for breaking down silos within organizations,

Human touch is the essence of hospitality

creating micro-moments for guests, and embracing change to prepare for the future of hospitality. He highlights the significance of human touch and connection in delivering meaningful experiences.

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AI Won’t Save Your Hotel — But This Mindset Shift Will.TSHS-135

In this episode of The Social Hotelier Podcast, Sam-Erik Ruttmann sits down with Pablo Torres, founder of Torres Hospitality Consulting and a driving force behind the Global Revenue Forum Madrid, to explore the next frontier of hotel profitability.

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Discover how hotels can unlock total revenue by looking beyond room sales — tapping into F&B innovation, upselling culture, AI-powered decision making, and zero-waste sustainability. Pablo shares practical strategies from working with hundreds of hotels in 30+ countries, revealing how leadership mindset, guest-centric culture, and technology can transform your bottom line.

Key takeaways:
✅ Why most hotels still overlook 50% of their revenue potential
✅ How to turn “order takers” into “profit makers” in F&B
✅ How AI can amplify — not replace — human intuition in revenue management
✅ Why sustainability is no longer just ethical but financially smart
✅ The rise of dynamic pricing across every hotel department

If you’re a GM, hotel owner, or revenue leader, this episode will help you move from firefighting to strategic innovation — and future-proof your hospitality business.