Tag Archives: social media

What Makes a SUCCESSFUL Digital Ads Campaign in 2025. TSHS – 120

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Maximize Your Digital Ads ROI Proven Strategies for Lasting Success

Proven Strategies for Hotels, Restaurants, and Businesses to Succeed in Google Ads, Meta, and Beyond

Many businesses are burning through their digital advertising budgets without a clear strategy. As John Horn, CEO of  @Stubgroup  , reveals, success in digital marketing requires a thoughtful approach, patience, and strategic oversight. In this post, we’ll explore actionable steps to improve your advertising results while ensuring you stay compliant and avoid costly mistakes.

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Redefining Hospitality: From Sustainability to Regeneration. TSHS – 116

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Redefining Hospitality: From Sustainability to Regeneration

A Deep Dive into Sustainable Tourism, Policy Challenges, and the Double-edged Sword of Social Media

In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann engages with Chalana Perera, the founder of Retrace Hospitality, to discuss the critical shift from sustainable to regenerative tourism.

   Chalana emphasizes the importance of proactive measures in tourism to address climate change and over-tourism, particularly in Sri Lanka.

The conversation explores the challenges faced by governments and businesses in implementing effective tourism policies, the role of social media in promoting responsible travel, and the need for evolving hospitality education to prepare future leaders.

Chalana shares insights on her current projects aimed at creating regenerative tourism experiences and the influence of colonial practices on the industry. The episode concludes with advice for aspiring professionals in the hospitality sector.Chalana Perera

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