Monthly Archives: July 2024

How to fix common digital marketing mistakes independent hotels make. TSHS-0086

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How to fix common digital marketing mistakes independent hotels make.

In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels.

We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience.

We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts.

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Key to Resilience and Adaptability in the Travel Industry. TSHS-0085

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Key to Resilience and Adaptability in the Travel Industry.

Brian Chappon, CEO and founder of Centered Travel Wellness, shares his journey and the creation of a digital lifestyle platform for wellness-focused travelers. He discusses the importance of resilience and the ability to adapt in the face of challenges. Brian emphasizes the value of listening to customers and creating a human-centric experience in the hospitality industry. He also highlights the need for authenticity and trust in curating experiences for travelers. The conversation explores the trends in the industry, including the role of technology and the importance of wellness in travel.

Takeaways

Resilience and adaptability are crucial qualities for entrepreneurs in the travel industry. Listening to customers and creating a human-centric experience is essential for success.

Authenticity and trust are key in curating experiences for travelers. Technology plays a role in enhancing the guest experience, but human contact and personalization are still important.

The trend in the hospitality industry is to focus on wellness and create meaningful experiences for guests.

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Attracting Talent: Treat recruitment like modern marketing. TSHS – 084

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Attracting Talent: How Hotels Are Transforming Recruitment into Marketing.

Summary

The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel’s brand story and values play a significant role in attracting job seekers. Recruitment is becoming more like marketing, and differentiation is key in telling a compelling brand story.

 

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Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. TSHS-083

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Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. In this episode, Sam-Erik Ruttmann interviews Summer Jelinek, a leadership expert with 20 years of hospitality experience. They discuss the challenges of leadership, the importance of personal connections in business, and the changing landscape of the workplace. Summer emphasizes the need for leaders to manage themselves first and adapt their leadership style to meet the needs of their team. They also explore the trends in automation and technology in the hospitality industry, highlighting the importance of balancing technology with human interaction. Summer provides valuable insights and practical advice for leaders in navigating the future of work.

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Why Blue Zone Retreats Work TSHS-082

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Why Blue Zone Retreats Work – discussion with Celine Vadam, Head of Retreats. In this episode, Sam-Erik Rutmann discusses Blue Zone retreats with Celine Vadam, the founder and CEO of a wellbeing concept consultancy WE(i)Think. We explore the uniqueness of Blue Zone retreats, the proliferation of wellness retreats in the market, and the importance of regulation and quality control in the retreat industry. Blue Zone retreats offer a holistic approach to wellness, allowing individuals to integrate the principles into their own lives. The retreats focus on moving naturally, eating wisely, downshifting, and having a sense of purpose. The Blue Zones company has conducted research on areas where people live the longest and has identified nine principles for a long and healthy life. The Blue Zone retreats provide practical life coaching exercises and create a safe space for emotional exploration. Consumers seeking reputable retreats should do their research, seek recommendations, and ensure the retreat aligns with their goals and values.

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