Nature meets Luxury : The Untold Secrets of Sustainable Hospitality. TSHS-104

Nature meets Luxury: The Untold Secrets of Sustainable Hospitality. 

In this episode of the Social Hotelier Podcast, host Sam-Erik Ruttmann speaks with Jesus Barrilla CEO of Experiential Hospitality, about the evolution of eco-conscious travel and the importance of sustainability in the hospitality industry.

Barrilla shares his journey into outdoor hospitality, emphasizing the need for meaningful connections with nature and local communities.

He discusses the definition of success in outdoor hospitality, the role of sustainability, and how to balance luxury with environmental stewardship. The conversation also touches on the challenges of scaling a hospitality brand, the importance of integrating local culture, and the future of ecotourism.

The Untold Secrets Of Sustainable Hospitalitye

Why Are Global Hotel Investors Choosing Nature Over Cities? TSHS – 103

Why Are Global Hotel Investors Choosing Nature Over Cities?

In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Tea Ros, a leading international hotel consulting professional. They discuss Tea’s extensive career in hospitality, the impact of COVID-19 on investment trends, and the growing interest in resort locations over urban properties.

🔥 Here are some takeaways from our conversation:

  • Hospitality is an amazing industry with many opportunities.
  • Post-COVID, there’s a significant shift towards resort investments.
  • Understanding local markets is crucial for success in hospitality.
  • Northern Europe is becoming increasingly attractive for tourism.
  • Branding in hospitality has become complex due to acquisitions.
  • Young professionals should embrace their unique career paths.
  • Networking and relationships are key in the hospitality industry.
  • Flexibility and adaptability are essential in a changing market.
  • She also offers valuable advice for young professionals looking to build a career in hospitality, emphasizing the importance of enjoying the journey and learning from every experience.

Tea Ros

 

Ross Brand’s Top 3 Social Media Secrets for 2025. TSHS-102

Ross Brand’s Top 3 Social Media Secrets for 2025

In this conversation, I discuss with Ross Brand the evolving landscape of live streaming and video content creation, focusing on platforms like LinkedIn, YouTube, and Substack. We explore the potential of vertical videos on LinkedIn, the importance of YouTube for audience engagement, and how Substack can be leveraged for content distribution.

The discussion emphasizes the need for experimentation and strategic thinking in digital marketing. I

In this conversation, we delve into the features and benefits of Substack and Riverside FM, two platforms that enhance content creation and community engagement. We discuss the learning curve associated with Substack, its potential for monetization, and the importance of regular communication with audiences. The conversation also highlights Riverside FM’s unique features, such as its teleprompter and editing capabilities, making it a valuable tool for podcasters and live streamers. Ross shares his experiences and insights on both platforms, encouraging others to explore their potential.

Rodd Brand

Transforming Hospitality: AI, Automation, and the Art of Golf. TSHS – 101

Transforming Hospitality: AI, Automation, and the Art of Golf

In this episode, Sam-Erik Ruttmann interviews Sami Hero, Founder & CEO Growth Fusion Advisors.

 Sami shared his insights on data-driven decision making, the role of AI in hospitality, and the significance of automation. The conversation also touches on the connection between golf and business, as well as trends in the hospitality industry that hoteliers should be aware of.

⏰Join us as we delve into:

  • Digital transformation requires critical thinking about specific needs.
  • Automation can significantly reduce manual work in hospitality.
  • Data-driven decision making is essential for growth.
  • Key Performance Indicators (KPIs) should be limited to a few important metrics.
  • Tracking customer experience in real-time can improve service.
  • AI tools can enhance marketing and customer engagement in hospitality.
  • Golf teaches continuous improvement, similar to business practices.

🔥 Here some soundbites from our conversation:

  • “I’m passionate about helping organizations navigate digital transformation.”
  • “Every company is a little bit of chaos to a degree.”
  • “The generation is super passionate about the things they want to do.”

Sami Her

Insider Secrets of the KOREAN LUXURY Market Revealed! TSHS-100

In my recent conversation with Dominika Kustosz-Lee, CEO of DKL & Company, we explored some truly fascinating aspects of Korea’s luxury scene, hospitality, and her own life journey. Dominika shared how brands in Korea go beyond the usual, creating immersive luxury experiences that feel both playful and perfectly on-brand. It’s incredible to hear how they cater to a market as dynamic and trend-focused as Korea, where customers expect new and exciting experiences around every corner.

 

We also discussed how hospitality could learn from retail in Korea—like using local art and personalized touches that bring spaces to life and tell a story. Dominika’s personal stories from her 16 years in Korea resonated with me. She offered insight into how Korea’s seamless blend of digital and physical retail, combined with its rich cultural scene, makes it a unique trendsetter on the global luxury stage. It was such an inspiring conversation, and I learned so much from her perspective.

Dominika Kustocz Leef1