The journey from child gardener to international landscape architect. TSHS-0090

The journey from child gardener to international landscape architect.

In this episode, landscape architect Matthieu Mehuys shares his journey from growing up on a farm to creating sustainable biodiverse gardens around the world.

He emphasizes the importance of understanding how nature works and working with it to create beautiful and eco-friendly landscapes.

Mehuys discusses the impact of traditional hotel construction methods on the natural landscape and the need for a more sustainable approach. He also highlights the value of landscape architecture in creating a unique arrival experience for hotel guests. Mehuys addresses misconceptions about landscape architecture and emphasizes the financial and experiential benefits it can bring to a project. He shares his vision of creating spaces that combine hospitality, food production, and community building. Landscape architecture in the hospitality industry has a crucial role in creating visually appealing landscapes while prioritizing ecological and environmental sustainability. It is an opportunity for hotels to implement regenerative practices and enhance the guest experience. The connection between nature and human well-being is essential, and landscape architecture can contribute to the mental and physical well-being of guests. Spending time in nature has a positive impact on relaxation and joy. Landscape architecture can also play a role in improving gut and brain health. The future of landscape architecture in the hospitality industry lies in designing for flexibility and adaptability, allowing for potential land use changes. This can be achieved by incorporating elements like tiny houses and creating spaces that cater to both short-term and long-term stays. The trend is to provide diverse experiences for guests and to integrate functionalities like cafes and community spaces within hotels.

🔴 Rules for the Podcast Review Book Prize Draw

1. **Eligibility**: – Participants must write a review of ¨Dispelling Misconceptions About Landscape Architecture The Impact of Nature on Guest¨ episode of the podcast. – The review must be at least 50 words long and relevant to the episode’s content. – Only one review per participant is eligible for the draw.

2. **Submission**: – Reviews must be submitted by 31 August 2024. – Participants must submit their reviews via the comment section in Apple Podcast. – Each review must include the participant’s name and contact information.

3. **Prize Draw**: – All eligible reviews will be entered into a random draw. – One winner will be randomly selected from the pool of eligible reviews. – The draw will take place on 03 September 2024. – The winner will be contacted to provide the mailing address

4. **Prize**: – The winner will receive a copy of ¨12 Universal Laws of Nature¨ by Matthieu Mehuys. – The winner will be notified via email, within 7 days after the draw.

5. **General**: – The non-transferable prize cannot be exchanged for cash. – By participating, entrants agree to these rules and the decision of the organizer, which is final. – The organizer reserves the right to modify or cancel the draw if necessary.

The Journey of a Self Taught Designer. TSHS-0089

In this episode, Sam-Erik Rutmann interviews Kay Chan, a freelance presentation designer with over two decades of experience.

They discuss visual storytelling and brand communication, as well as Kay’s journey as a self-taught designer. Kay shares insights on working with Fortune 500 companies and the challenges of corporate bureaucracy.

They also explore the importance of attention to detail in brand presentation for the hospitality industry. Kay provides advice for young designers and discusses the role of AI in design. The conversation concludes with a discussion on the importance of local experiences in the hospitality industry. https://khimeric.com

Personalizing the Guest Experience for a Deeper Connection. TSHS-0088

In this episode, Atiba de Souza, CEO and founder of Client Attraction Pros, discusses the role of hospitality in building communities and combating loneliness. Atiba shares his background in entrepreneurship and how it has shaped his perspective on business. He emphasizes the importance of having a bigger purpose and making a positive impact on others.

Atiba also highlights the need for the hospitality industry to move away from transactional interactions and focus on creating genuine connections with guests.

He suggests leveraging technology to create virtual communities and personalizing the guest experience. Additionally, Atiba discusses the challenges and opportunities in serving vulnerable populations and fostering inclusivity in the industry.

When people show up and they see someone that they feel like they know, it’s actually called a parasocial relationship.”

Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences. TSHS-0087

Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences.

There are low-cost, high-impact sustainability initiatives… that don’t cost any money and are easy to implement.”

In this episode, Sam-Erik Rutman interviews Sue Graves, CEO of Experience Alive, about sustainability in the hospitality industry. They discuss the importance of sustainability reporting, key elements of a comprehensive sustainability report, and affordable sustainable practices that businesses can adopt. Sue shares success stories of hotels and businesses that have implemented sustainable solutions and seen a reduction in expenses. They also discuss the future trends of robotics and AI in the industry and the need for training and development to attract and retain future hospitality leaders.

How to fix common digital marketing mistakes independent hotels make. TSHS-0086

How to fix common digital marketing mistakes independent hotels make.

In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels.

We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience.

We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts.

Key to Resilience and Adaptability in the Travel Industry. TSHS-0085

Key to Resilience and Adaptability in the Travel Industry.

Brian Chappon, CEO and founder of Centered Travel Wellness, shares his journey and the creation of a digital lifestyle platform for wellness-focused travelers. He discusses the importance of resilience and the ability to adapt in the face of challenges. Brian emphasizes the value of listening to customers and creating a human-centric experience in the hospitality industry. He also highlights the need for authenticity and trust in curating experiences for travelers. The conversation explores the trends in the industry, including the role of technology and the importance of wellness in travel.

Takeaways

Resilience and adaptability are crucial qualities for entrepreneurs in the travel industry. Listening to customers and creating a human-centric experience is essential for success.

Authenticity and trust are key in curating experiences for travelers. Technology plays a role in enhancing the guest experience, but human contact and personalization are still important.

The trend in the hospitality industry is to focus on wellness and create meaningful experiences for guests.

Attracting Talent: Treat recruitment like modern marketing. TSHS – 084

Attracting Talent: How Hotels Are Transforming Recruitment into Marketing.

Summary

The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel’s brand story and values play a significant role in attracting job seekers. Recruitment is becoming more like marketing, and differentiation is key in telling a compelling brand story.

 

Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. TSHS-083

Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. In this episode, Sam-Erik Ruttmann interviews Summer Jelinek, a leadership expert with 20 years of hospitality experience. They discuss the challenges of leadership, the importance of personal connections in business, and the changing landscape of the workplace. Summer emphasizes the need for leaders to manage themselves first and adapt their leadership style to meet the needs of their team. They also explore the trends in automation and technology in the hospitality industry, highlighting the importance of balancing technology with human interaction. Summer provides valuable insights and practical advice for leaders in navigating the future of work.

Why Blue Zone Retreats Work TSHS-082

Why Blue Zone Retreats Work – discussion with Celine Vadam, Head of Retreats. In this episode, Sam-Erik Rutmann discusses Blue Zone retreats with Celine Vadam, the founder and CEO of a wellbeing concept consultancy WE(i)Think. We explore the uniqueness of Blue Zone retreats, the proliferation of wellness retreats in the market, and the importance of regulation and quality control in the retreat industry. Blue Zone retreats offer a holistic approach to wellness, allowing individuals to integrate the principles into their own lives. The retreats focus on moving naturally, eating wisely, downshifting, and having a sense of purpose. The Blue Zones company has conducted research on areas where people live the longest and has identified nine principles for a long and healthy life. The Blue Zone retreats provide practical life coaching exercises and create a safe space for emotional exploration. Consumers seeking reputable retreats should do their research, seek recommendations, and ensure the retreat aligns with their goals and values.

Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings! TSHS – 081

Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings!

In this episode, Brandon Leibowitz, the founder of SEO Optimizer, shares insights on digital marketing for the hotel industry. The conversation covers search engine optimization, content marketing, social media marketing, pay-per-click advertising, email marketing, analytics, conversion rate optimization, customer relationship management, and the future of automation in hotels. Brandon also shares a cutting-edge tip that not only enhances user engagement but also significantly boosts booking conversion rates by providing a realistic preview of what guests can expect..

🎁 Brandon also offers a gift and website analysis for listeners. Go to https://seooptimizers.com/gift/

☕️ Hey 👋🏻I have created a page here. Now you can buy me a coffee. 😊https://www.buymeacoffee.com/SamErik