Tag Archives: community builder

Personalizing the Guest Experience for a Deeper Connection. TSHS-0088

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In this episode, Atiba de Souza, CEO and founder of Client Attraction Pros, discusses the role of hospitality in building communities and combating loneliness. Atiba shares his background in entrepreneurship and how it has shaped his perspective on business. He emphasizes the importance of having a bigger purpose and making a positive impact on others.

Atiba also highlights the need for the hospitality industry to move away from transactional interactions and focus on creating genuine connections with guests.

He suggests leveraging technology to create virtual communities and personalizing the guest experience. Additionally, Atiba discusses the challenges and opportunities in serving vulnerable populations and fostering inclusivity in the industry.

When people show up and they see someone that they feel like they know, it’s actually called a parasocial relationship.”

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How to fix common digital marketing mistakes independent hotels make. TSHS-0086

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How to fix common digital marketing mistakes independent hotels make.

In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels.

We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience.

We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts.

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2 Hospitality Events, 3 Takeaways with 5 Guests. TSHS -053

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2 Hospitality Events, 3 Takeaways with 5 Guests

I attended IHIF ( International Hotel Investment Forum, Berlin and Eco Resort Network Event, in Montenegro. I thought it would be great to get some people who joined either or both events to share their views, in this way to give a balanced takeaway for you the listeners.

Let me introduce my guests who made this episode possible.

Dr.Willy Legrand is, Professor at the IU University of Applied Sciences in Germany, with specialization in sustainable hospitality development and management. His recent publication co-edited with Henri Kuokkanen and Jonathan Day, Critical Questions in Sustainability and Hospitality is a must-read. Contact: linkedin.com/in/prof-willy-legrand. Website. www.willylegrand.com

Robyn Woodhead, is a polar explorer who co-founded with her husband White Desert Antarctica, operating three separate luxury camps in Antarctica, and aiming to be a positive influence on the entire continent’s Climate Change legacy.  website: www.white-desert.com. Email: robyn@white-desert.com

Maribel Esparcia Perez, is an Independent Advisor, Professor and Managing Partner of the European Sustainable Hospitality Club, Certified Change Agent by ISSP, part of the CSW63 SDG’s at UN. Contact: linkedin.com/in/maribelesparcia , website: www.eshclub.com

Tariro Madzingira is a banking professional and community builder, interested in getting underrepresented groups into nature for mental health benefits. She is building a diverse online community encouraging high-potential professionals and students to intentional breaks in the outdoors. Contact: linkedin.com/in/madzingira

Chris Nader is the Co-Founder and CEO of ENVI Lodges, the first luxury ecolodge brand and management company to launch from the Middle East, with a presence in the Middle East, Europe and the Americas. Contact: linkedin.com/in/christiannader

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