How to fix common digital marketing mistakes independent hotels make. TSHS-0086

How to fix common digital marketing mistakes independent hotels make.

In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels.

We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience.

We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts.

What are the key factors in executing the digital marketing for tourism and hospitality. TSHS-0035

Welcome to the 3rd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juho Pesonen, Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about

• Where does digital marketing in tourism and hospitality start from? What are the first steps?

• How to know whether or not you are doing good job in marketing?

• How to put a funnel or path together to connect?

• What is this growth engine?

• How to know whether or not you are doing good job in marketing?

• All metrics should form a pyramid, starting from mission, to strategy, to tactics