Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings! TSHS – 081

Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings!

In this episode, Brandon Leibowitz, the founder of SEO Optimizer, shares insights on digital marketing for the hotel industry. The conversation covers search engine optimization, content marketing, social media marketing, pay-per-click advertising, email marketing, analytics, conversion rate optimization, customer relationship management, and the future of automation in hotels. Brandon also shares a cutting-edge tip that not only enhances user engagement but also significantly boosts booking conversion rates by providing a realistic preview of what guests can expect..

🎁 Brandon also offers a gift and website analysis for listeners. Go to https://seooptimizers.com/gift/

☕️ Hey 👋🏻I have created a page here. Now you can buy me a coffee. 😊https://www.buymeacoffee.com/SamErik

2 Hospitality Events, 3 Takeaways with 5 Guests. TSHS -053

2 Hospitality Events, 3 Takeaways with 5 Guests

I attended IHIF ( International Hotel Investment Forum, Berlin and Eco Resort Network Event, in Montenegro. I thought it would be great to get some people who joined either or both events to share their views, in this way to give a balanced takeaway for you the listeners.

Let me introduce my guests who made this episode possible.

Dr.Willy Legrand is, Professor at the IU University of Applied Sciences in Germany, with specialization in sustainable hospitality development and management. His recent publication co-edited with Henri Kuokkanen and Jonathan Day, Critical Questions in Sustainability and Hospitality is a must-read. Contact: linkedin.com/in/prof-willy-legrand. Website. www.willylegrand.com

Robyn Woodhead, is a polar explorer who co-founded with her husband White Desert Antarctica, operating three separate luxury camps in Antarctica, and aiming to be a positive influence on the entire continent’s Climate Change legacy.  website: www.white-desert.com. Email: robyn@white-desert.com

Maribel Esparcia Perez, is an Independent Advisor, Professor and Managing Partner of the European Sustainable Hospitality Club, Certified Change Agent by ISSP, part of the CSW63 SDG’s at UN. Contact: linkedin.com/in/maribelesparcia , website: www.eshclub.com

Tariro Madzingira is a banking professional and community builder, interested in getting underrepresented groups into nature for mental health benefits. She is building a diverse online community encouraging high-potential professionals and students to intentional breaks in the outdoors. Contact: linkedin.com/in/madzingira

Chris Nader is the Co-Founder and CEO of ENVI Lodges, the first luxury ecolodge brand and management company to launch from the Middle East, with a presence in the Middle East, Europe and the Americas. Contact: linkedin.com/in/christiannader

Is there a real potential for generative AI in the Hotel industry?

Is there a real potential for generative AI in the Hotel industry?
Discussing with Jaynath N Kolla, Head of Strategy for a Big Tech Firm, Building the new Internet of Health. Jayanth insight on emerging tech is invaluable and will surely leave you inspired. He is sharing his views about the Technologists, what happened to their Rock Star status, and the latest trends with Generative AI shaping the future of the hotel industry, with some practical tips.

How to recruit, inspire and retain new leadership talent for your hotel! TSHS – 016

Discussion with a recent hotel school graduates, how some interns perceive their time as trainees. Why is there some reluctancy and loss of passion to stay in the industry? How should we tackle this dilemma about the so called talent drain.
Here is the link to the report mentioned, about the expectations and gaps between the employers and talent.
https://www.yhsglobal.com/yhs-rankings