The Sea of Sameness: Why Hotels Need a Strong Point of View. TSHS 164

The Sea of Sameness: Why Hotels Need a Strong Point of View

Smiley

What does the future of hospitality look like when marketing, technology, education, leadership, branding, and entrepreneurship collide? In this episode of The Social Hotelier Podcast, host Sam-Erik Ruttmann sits down with Susan Barry, founder of Hive Marketing and host of the acclaimed Top Floor Podcast, for an insightful conversation on the forces reshaping the hospitality industry. From hotel branding and guest experience to AI, independent hotels, hospitality education, women in leadership, content marketing, and entrepreneurship, Susan shares practical lessons from nearly two decades of industry leadership. Whether you’re a hotel executive, owner, investor, marketer, entrepreneur, or hospitality student, this episode delivers actionable perspectives on how to stand out in a crowded marketplace and build a meaningful career in a rapidly evolving industry. The answer to my mystery question can be found by listening to this episode of Top Floor Podcast https://open.spotify.com/episode/60VHelv6yHsRBr8M15o0tJ?si=8b85136c02514bc1

Innovative Podcasting Ideas for Hoteliers. TSHS-0099

Sheryl Plouffe, co-founder of ICONMAKER® Joint Venture, discusses the power of video podcasting for hoteliers to elevate their brand, attract global guests, and position themselves as leaders in the hospitality industry. She emphasizes the importance of storytelling, showcasing local culture, and creating high-trust relationships through podcasting. Sheryl suggests various podcasting ideas for hoteliers, such as local recommendations, famous guests, historic stories, and employee spotlights. She also highlights the benefits of strategic alliances and the potential for private podcasts for guests. Sheryl believes that personal branding can be beneficial for professionals in any field, but it ultimately depends on the individual’s comfort level and desire to build a personal brand.

Sheryl Plouffe https://www.sherylplouffe.com/

She encourages hoteliers to think outside the box and find innovative ways to engage with guests and stand out in a competitive market.