Tag Archives: storytelling

Innovative Podcasting Ideas for Hoteliers. TSHS-0099

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Sheryl Plouffe, co-founder of ICONMAKER® Joint Venture, discusses the power of video podcasting for hoteliers to elevate their brand, attract global guests, and position themselves as leaders in the hospitality industry. She emphasizes the importance of storytelling, showcasing local culture, and creating high-trust relationships through podcasting. Sheryl suggests various podcasting ideas for hoteliers, such as local recommendations, famous guests, historic stories, and employee spotlights. She also highlights the benefits of strategic alliances and the potential for private podcasts for guests. Sheryl believes that personal branding can be beneficial for professionals in any field, but it ultimately depends on the individual’s comfort level and desire to build a personal brand.

Sheryl Plouffe https://www.sherylplouffe.com/

She encourages hoteliers to think outside the box and find innovative ways to engage with guests and stand out in a competitive market.

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The Power of Storytelling & Mental Health Innovation – discussion with Daniel Hettwer. TSHS-0070

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The Power of Storytelling & Mental Health Innovation – discussion with Daniel Hettwer. TSHS-0070

In this episode, we’re thrilled to bring you a fascinating conversation with Daniel Hettwer, an innovator venturing into the mental health sphere with creative technological solutions.

As our conversation unfolds, Daniel Hettwer delves into the compelling world of immersive experiences designed to save lives through awareness. He critically addresses the current trend of ‘well-washing’ and emphasizes the value of scientifically proven methods over expensive wellness fads. Offering actionable advice, Daniel highlights simple life gestures, such as connecting with a loved one or practicing gratitude, that can profoundly affect our mental well-being.

Further exploring the intersection of story and technology, Daniel illustrates the importance of emotionally engaging narratives, regardless of the medium. He explains how the technology, such as VR-based previsualization teamed with advanced neuroscience tools, can enhance our ability to tell stories that resonate and evoke empathy.

The discussion also covers the delicate balance between leveraging technology and preserving authentic storytelling — an element that can’t be overstated, whether you’re sitting around campfire in the Finnish Wilderness or watching a high-budget film.

▶️ Join us for this episode packed with deep insights and thoughtful discussions on how we can humanize technology to benefit mental health and storytelling. Daniel’s expertise sheds light on the evolving landscape of narrative, technology, and wellness.

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Why video content can separate your hotel from the rest! TSHS – 011

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Great Customer Service Experience in hotels are not enough anymore!

The bold headline has some truth in it in the context of hotel marketing. We will have to be able to reach the fickle mobile driven customer looking to catch their attention, while the consider which hotel they will choose for their next stay. Video is the best way to tell stories and connect with a customer. But effective video marketing can be overwhelming task.

Vilhelmiina Mähönen, Finnish by nationality and based out of Copenhagen, video marketing strategist shares some tips and tricks how get started with video marketing.

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