How to fix common digital marketing mistakes independent hotels make. TSHS-0086

How to fix common digital marketing mistakes independent hotels make.

In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels.

We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience.

We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts.

Sharing the secrets of defining strategies to reach business goals with digital marketing. TSHS-0034

Welcome to the 2nd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juha Pesonen,  Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about  Defining a strategy to reach business goals.

We will talk about
Where does strategy work start in tourism business? -> Strategy defines how we get from where we are now to where we want to be in 5, 10 years.
How to build a successful strategy?
Digital transformation is one of the buzz words in the tourism industry at the moment. What role does technology play in strategy work?
How to manage strategy execution? -> Using SMART  metrix.